The initial idea for Kiin Baby was sparked in 2017 when Rose was pregnant with her first daughter, Hazel. In trying to prepare her own nursery she dreamed up products that she herself wanted, particularly in gender neutral designs and styles, inspired by the earth. Hazel was soon born, and Rose continued to build on her ideas slowly whilst adjusting to life as a new mother.
With a background in graphic design & photography, along with the support of her own business savvy mother Merrill, over a year and a half was spent developing the brand. Designing, researching manufacturers & suppliers, having samples made and finessed, before finally launching the online boutique at the beginning of 2019, and releasing the first collection of products which consisted of muslin swaddles & moses baskets.